Filmmaker or Business Person? Common Misconception #1

Orson Welles, March 1, 1937

Orson Welles, March 1, 1937


If you are an independent filmmaker you probably see yourself primarily as a creative person. The major skills you focus on developing are around screenwriting and directing and you aren’t probably very interested in developing business and marketing skills.

 Big Mistake!

Orson Wells once famously said many years ago that filmmaking is 2% about making a movie and 98% about hustling. That is probably even more true today.

Before you start filming you need to secure financing, contract with actors and crew, get location and equipment, and a lot more details that all involve business and marketing hustle.

After your film is finished you have a big job ahead with running a promotional campaign which may include getting into festivals, a website, PR efforts, etc.

It is very important that you not overlook the amount of effort and hustle required to survive as an independent filmmaker. The glamorous parts of filmmaking are a very, very small part of the whole picture.


  1. says

    From my experience, I couldn’t agree more than that! I’ve made bad movies with a lot of success and good movies that were scarcely mentioned in the media LOL Indeed it’s a matter of marketing!

  2. says

    You are so right, there is a lot of hustle in the movie business. On the other hand, there is no career like it. The key is to have several projects in the pipeline so as they come together you won’t be waiting around for the next one.

  3. says

    Orson Welles is a genius. I studied his work and he is such a creative person. You actually highlighted very interesting topic and provided great information. Thank you so much for sharing.