Crowdfunding A Film

crowdfundCrowdfunding is the latest way to finance projects or company startups. Much like selling shares in a corporation many people buy a few shares until the total funds needed are raised. With crowdfunding the total amount of money being raised is usually very small compared to what a corporation would be trying to raise. Also there is currently no government oversight or special rules to follow so anyone can do crowdfunding without hiring lawyers and investment bankers to guide the way.

Can Anyone Crowdfund a Movie?

Crowdfunding is a viable option for any filmmaker from rank beginner to advanced professional. The key is to do it right. The following ideas should help you on your way to a successful funding of your film.

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Filmmaker or Business Person? Common Misconception #1

Orson Welles, March 1, 1937

Orson Welles, March 1, 1937

 

If you are an independent filmmaker you probably see yourself primarily as a creative person. The major skills you focus on developing are around screenwriting and directing and you aren’t probably very interested in developing business and marketing skills.

 Big Mistake!

Orson Wells once famously said many years ago that filmmaking is 2% about making a movie and 98% about hustling. That is probably even more true today. [Read more…]

Film Festivals – Who Needs Them?

English: sundance

Sundance Fim Festival

Now that your film is finished the next step is to submit it to film festivals, Sundance in particular, and wait for the distribution offers to come pouring in. Right? WRONG!

First of all, “getting into Sundance” is not a distribution strategy. Lot’s of great films don’t get accepted to the Sundance Film Festival so your odds of getting in are slim at best. Of the films that do make it into any major film festival only a very small number of them get a distribution deal. [Read more…]

Indie Filmmaking Trends – Part 2

Filmmaking Trend
Image by Getty Images via @daylife

Filmmaking Trend 3: Micro Niche Marketing – Social Networking

This filmmaking trend follows in the footsteps of an entire underground industry that has grown up in the last 15 years of individuals or very small companies creating websites dedicated to small specific niches where the right targeted advertising can create substantial income for them. The methods used by these little companies are just beginning to be understood by other industries.

The use of social networking sites to promote niche interests is getting to be pretty well understood by the studios but most indie producers are just getting started. [Read more…]