Promoting independent films has never been easier thanks to the Internet. The process will cost you mostly time so be sure you cover all the bases. But get started early. It takes time to build a following of rabid fans.
Your Website for Promoting Your Independent Films
First and foremost you need to set up a web site of your own for promoting your independent films. This should be on your own server with your own domain name. I have had great success with HostGator.
This will probably cost you $100 plus the services of a web designer. There are many excellent designers available all over the world will to work cheap. Just search on Elance.
Make sure you have a place for people to submit their email address and remember to send out frequent email newsletters to keep your followers informed. Here’s a great example of the kind of film promotion site you want to put together by Hunter Weeks.