Filmmaker or Business Person? Common Misconception #1

Orson Welles, March 1, 1937

Orson Welles, March 1, 1937

 

If you are an independent filmmaker you probably see yourself primarily as a creative person. The major skills you focus on developing are around screenwriting and directing and you aren’t probably very interested in developing business and marketing skills.

 Big Mistake!

Orson Wells once famously said many years ago that filmmaking is 2% about making a movie and 98% about hustling. That is probably even more true today. [Read more…]

Indie Filmmaking Trends – Part 2

Filmmaking Trend
Image by Getty Images via @daylife

Filmmaking Trend 3: Micro Niche Marketing – Social Networking

This filmmaking trend follows in the footsteps of an entire underground industry that has grown up in the last 15 years of individuals or very small companies creating websites dedicated to small specific niches where the right targeted advertising can create substantial income for them. The methods used by these little companies are just beginning to be understood by other industries.

The use of social networking sites to promote niche interests is getting to be pretty well understood by the studios but most indie producers are just getting started. [Read more…]

Promoting Independent Films

Promoting  independent films has never been easier thanks to the Internet. The process will cost you mostly time so be sure you cover all the bases. But get started early. It takes time to build a following of rabid fans.

Your Website for Promoting Your Independent Films

promoting independent filmsCreative Commons License photo credit: Brian McConnell

First and foremost you need to set up a web site of your own for promoting your independent films. This should be on your own server with your own domain name. I have had great success with HostGator.

This will probably cost you $100 plus the services of a web designer. There are many excellent designers available all over the world will to work cheap. Just search on Elance.

Make sure you have a place for people to submit their email address and remember to send out frequent email newsletters to keep your followers informed. Here’s a great example of the kind of film promotion site you want to put together by Hunter Weeks.
[Read more…]