Filmmaker or Business Person? Common Misconception #1

Orson Welles, March 1, 1937

Orson Welles, March 1, 1937

 

If you are an independent filmmaker you probably see yourself primarily as a creative person. The major skills you focus on developing are around screenwriting and directing and you aren’t probably very interested in developing business and marketing skills.

 Big Mistake!

Orson Wells once famously said many years ago that filmmaking is 2% about making a movie and 98% about hustling. That is probably even more true today. [Read more…]

Indie Filmmaking Trends – Part 2

Filmmaking Trend
Image by Getty Images via @daylife

Filmmaking Trend 3: Micro Niche Marketing – Social Networking

This filmmaking trend follows in the footsteps of an entire underground industry that has grown up in the last 15 years of individuals or very small companies creating websites dedicated to small specific niches where the right targeted advertising can create substantial income for them. The methods used by these little companies are just beginning to be understood by other industries.

The use of social networking sites to promote niche interests is getting to be pretty well understood by the studios but most indie producers are just getting started. [Read more…]